It’s one week after Apple announced two new iPhones, the iPhone for $99 and the iPhone 3GS. In the first weekend, Apple sold over a million of the new iPhones. If you own a website at all, this is a number you cannot ignore.

The new iPhone numbers put iPhones sold somewhere around 15 million. 15 Million iPhone users means 15 million people using their phone to get to your website. Add that to the low millions of units of Google’s Android, the Blackberry Storm, and the Palm PRE and you have millions of people that are regularly using their handheld device to access the internet. The problem with these devices, for you and I, is that their small screens don’t display our 900 pixel across websites well. Even with a nice, big 3 inch screen, your site is generally going to look terrible when compared with how it looks on a large machine like a laptop or desktop.

What’s the solution? How do we conquer the limitations these devices place on our designs?

Scripting coupled with handheld specific websites. If you are running WordPress, there is a fantastic plugin that will create a separate site for your WordPress install. If you don’t, we can create a handheld or iPhone specific site without a terrible expense. Taking the content you already have, we create a separate site that only users of the iPhone, Android, or Storm get redirected to. Scripting detects the device and then sends them to the appropriate site based on what device they are using.

The advantage? Better exposure for your site. If you can increase your site conversion by as little as 10% because iPhone users see your site easier, that could translate in to thousands of dollars of business in the long run.

Handheld devices are not the future, they are now, and ignoring this trend will cost you. It’s time to upgrade your site to be iPhone worthy…