Regardless of whether you are a physician marketing your medical practice, a dentist growing your dental practice or an attorney seeking clients for your firm – your future success is tied to two key factors:
- Your clients remaining loyal to you
- Your clients referring their friends and family to you
One good referral can send you thousands of dollars worth of business every year and hundreds of thousands of dollars over the life of your practice or firm. Additionally, the value of a customer over many years is staggering when you do the math.
Custom publishing, such as client or patient newsletters and journals have long been a mainstay for marketing professional services. While intangibles like loyalty, appreciation and education are the principal benefits of using a newsletter or journal, the referral ratio for new business is even more impressive – a full 75% of newsletter and journal recipients indicated that they not only kept the publication for future reference, but 25% said that receiving the newsletter or journal in the first place, inspired them to refer business!
It’s no wonder that successful marketing to today is tied to communicating and talking to your customer base. Custom publishing is part of a growing marketing trend. There’s all sorts of names for it… social marketing, buzz marketing, permission marketing…. Call it what you will. We call it smart. Be the one that talks to your clients… first.
Call us today. 
"In the present economic situation, as marketers are forced to fight harder to maintain their market share, the savvy companies are turning to custom publishing as a way of connecting with their customers on a more personal level to build brand loyalty." Matt Eaton, The Jolt, The Art & Science of Connecting with Consumers